Sunday, October 12, 2003

Other people

But there’s another whole parallel universe out there. If you need some proof, let me tell you about the waiting room of the PR firm I was in today. On their coffee table, to the exclusion of any other magazines, were copies of WALKING, SWIMMING, RUNNING, SKIING, and WEDDING. Yes, all the major Gerund Monthlies; it was a very “can do” kind of office.

It reminded me of the first time it was suggested to me to get coffee from Starbucks. There I saw that the menu didn’t consist of, you know, “COFFEE” and “TEA,” it consisted of “Rich Traditions,” “Bold Foundations,” “Lively Impressions” — all of these sybillant endings that sounded like blowing on your too-fucking-hot coffee. I know this may not be news to in-the-know people like yourself, but it was to me. I mean, who are they fooling with this?

Okay, back to work.

by Jack, October 12, 2003 3:05 PM | More from The Damned Human Race

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